Goal: To describe how the requirements of the Product Proposal will be met
with further clarification of functions, features, menus and how the product
will meet the Market needs.
Outlines what steps will occur to accomplish the design, including what
items are to be purchased from outside sources and what is to be fabricated
in house.
The Concept phase is considered to be a research study only.
-(ie. No prototyping is done yet at this stage of development.)
At least two and typically three design alternatives are generated.
(Why? – The first idea on how to accomplish a design is not always the
best idea.)
Each alternative is analyzed for how well it meets the requirements of
the Product Proposal.
The best design alternative is then described in detail in the Concept
Design Specification.
If design cannot accomplish the approved Concept Design Specification,
then one of the other design alternatives is selected and considered.
Engineering determines the best design approach to meeting the
requirements of the Product Propsal. Engineering is also responsible for all
work and documents produced.
Marketing and other departments will supply details as needed to
Engineering.
(Both Engineering and Marketing determine the best way to communicate
the ideas generated in the Concept Phase through the use of 3D Cad models,
mock-up models or the combination of both).
The appearance of the product is approved by the company President in this
phase.
A project "matrix" team, led by a Project Engineer, is
formulated during this phase which contains individuals from different
departments and disciplines depending upon the scope of the project.
Major milestone dates are generated during the Concept Phase including the
product’s market introduction date. This is tracked weekly.
The excutive staff, comprised of the President and all Vice Presidents of
each support department, review the concept and then sign a Design
Specification document designating their final approval of the proposed
product. A copy of this document is then put into a project binder and the
project is now deemed ready to begin the Development Phase.