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IT 223 Pelco Technology Audit Project Outline
for New Product Development


Contents: Idea Phase Download file: outline.doc
Product Proposal Phase MS Word 97/2000 format (36KB)
Concept Phase
Development Phase
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Idea Phase

  1. Introduction
  2. Submission of idea
    1. The form: 690
    2. Innovations used
    3. New product origination
      1. Customer demands versus innovation
      2. Competition
      3. Research and development
    4. Product manager review
      1. Fits Pelco’s product
      2. Market strategies
      3. Is new infrastructure required (core competence)?
  3. The new idea is presented to the Product Development Committee (PDC)
    1. VP’s
      1. Finance
      2. Sales
      3. Marketing
      4. Engineering
      5. Innovation considerations
  4. New idea approval
    1. Product Manager completes a Product Proposal: Template 656
    2. Idea is recorded on New Product Proposal (NPP) report
    3. Innovation used

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Proposal Phase

  1. Create Product Proposal
    1. Product Proposal defined as "when an idea is developed into a product definition"
    2. Defines "what" the new product will do, not "how" it will do it
    3. Product Proposal elements (from Pelco internal document CP-684):
      1. Scope
        1. General Description
        2. Business Objective
        3. Product Reputation and Market Segment
        4. Product Features, Performance, and Benefits
        5. Appearance and Human Factors
        6. Product Compatibility
      2. Specific Product Specifications
        1. Published Technical Specifications
        2. Safety/Performance/Agency Compliance
        3. Installation and Service Requirements
        4. Overseas Model
      3. Model Plan and Costs
        1. Proposed Model Numbers, Product Costs, and Dealer Price
        2. Explanation of Model Scheme
      4. Misc. Product Objectives
        1. Prototype Evaluation Requirements (Test Plan)
        2. Phase-in/Phase-Out Strategy
          1. Technology S-Curves
        1. Initial Override Forecast
        2. Estimate f Mature Volume
    1. Importance of phase
      1. Must be completed thoroughly and correctly for other phases to continue successfully
    2. Pitfalls:
      1. False-starts
      2. Delays
      3. Distractions
    3. Players:
      1. Product Manger
      2. Sales
      3. Engineering
    4. Support documentation:
      1. Sketches
      2. Similar to statements
      3. OEM documents and specifications
  1. Project Review & Approval
    1. Buyoff path from person-to-person
    2. Log proposal into New Project Proposal (NPP) Database
      1. NPP status phases:
      2. Concept Queue
      3. NPP database
      4. Work-in-Process
    3. Players:
      1. Product Manager
      2. Marketing VP
      3. Marketing Executive Assistant
      4. Engineering Coordinator
    4. Support Documentation:
      1. Two (2) project binders
      2. Product proposal goes onto corporate network
    5. Advance to next stage, Concept Phase

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Concept Phase:

  1. Goal: To describe how the requirements of the Product Proposal will be met with further clarification of functions, features, menus and how the product will meet the Market needs.
  2. Outlines what steps will occur to accomplish the design, including what items are to be purchased from outside sources and what is to be fabricated in house.
  3. The Concept phase is considered to be a research study only.
    1. -(ie. No prototyping is done yet at this stage of development.)
  4. At least two and typically three design alternatives are generated.
    1. (Why? – The first idea on how to accomplish a design is not always the best idea.)
    2. Each alternative is analyzed for how well it meets the requirements of the Product Proposal.
    3. The best design alternative is then described in detail in the Concept Design Specification.
    4. If design cannot accomplish the approved Concept Design Specification, then one of the other design alternatives is selected and considered.
  5. Engineering determines the best design approach to meeting the requirements of the Product Propsal. Engineering is also responsible for all work and documents produced.
  6. Marketing and other departments will supply details as needed to Engineering.
    1. (Both Engineering and Marketing determine the best way to communicate the ideas generated in the Concept Phase through the use of 3D Cad models, mock-up models or the combination of both).
  7. The appearance of the product is approved by the company President in this phase.
  8. A project "matrix" team, led by a Project Engineer, is formulated during this phase which contains individuals from different departments and disciplines depending upon the scope of the project.
  9. Major milestone dates are generated during the Concept Phase including the product’s market introduction date. This is tracked weekly.
  10. The excutive staff, comprised of the President and all Vice Presidents of each support department, review the concept and then sign a Design Specification document designating their final approval of the proposed product. A copy of this document is then put into a project binder and the project is now deemed ready to begin the Development Phase.

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Development Phase

  1. Team selection
    1. Product elements (soft. Elect, mech)
  2. Development tools used at Pelco
    1. Pro Engineer CAD software
    2. Pro Tel PCB design software
    3. Rapid prototypes
    4. ETC
  3. Innovation development
    1. R&D offline/ in the development phase
    2. Product innovations developed and proven in development
  4. Mechanical design
    1. Develop preliminary design
    2. Confirm space requirments
    3. Rapid prototypes
    4. Review design for manufacturability
    5. Develop BOM
    6. Develop costs for BOM
  5. Electronic design
    1. Develop components list
    2. Develop components cost
    3. Test circuit design
    4. Rapid prototype PCB's
  6. EMC
    1. Perform pre-scan on prototypes
    2. Test final design with full EMC scan
  7. Product BOM Cost
    1. Quote product in production quantities
    2. Construct ENG BOM
    3. Input component costs
  8. Launch preparation
    1. Purchase launch and Pilot quantities of parts
    2. Plan Launch jobs
    3. Select assembly line for production
    4. Select production manager
    5. Develop AP and IP
  9. Launch

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